Oddity Tech Ltd Launches Security Token Offering to Democratize Investing

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Oddity Tech Ltd., an online beauty-care retailer, based successful New York, announced connected Tuesday the motorboat of its Oddity Token, a integer information token built connected the Ethereum blockchain, to supply an accidental for accredited investors to bargain shares successful the institution successful the signifier of integer security.

With the caller crypto token, Oddity is providing investors with a caller mode to enactment successful the company's beardown performance.

The institution opened ‘The Oddity Token offering’ connected April 26, 2022, which is expected to tally until May 11, 2022. The offering is being conducted nether SEC Regulation D guidelines, which means it is simply a regulated offering unfastened lone to accredited investors.

The Oddity Token is integer information that automatically converts into Oddity Class A mean shares astatine the clip of the company’s anticipated archetypal nationalist offering (IPO). The steadfast mentioned that the proceeds would beryllium utilized for wide firm purposes.

Oddity is 1 of the archetypal non-crypto-focused companies to supply specified a method of information and the archetypal to nexus straight to equity ownership.

Oran Holtzman, the co-founder and CEO astatine Oddity Tech Ltd, talked astir the improvement and said: “By offering this trailblazing token, we are democratizing capitalist accidental by broadening idiosyncratic entree to Oddity securities, arsenic we proceed to disrupt and redefine the quality and wellness category.”

Holtzman further added: “Crypto and blockchain exertion unlocks monolithic accidental for consumers and superior markets. With this offering, we are gathering a caller span to nexus accepted markets with the vibrant satellite of integer assets, wherever the innovation imaginable is huge."

Innovating the Beauty and Wellness Sector

In January, Oddity raised US$130 cardinal successful a backstage backing circular led by Thomas Tull, Franklin Templeton, Fidelity Management & Research Company LLC, First Light Capital Group, and different maturation equity investors. The backing gave Oddity a valuation of US$1.5 billion.

Launched successful 2018, Oddity is the genitor institution of respective d2C quality brands, including IL Makiage and SpoiledChild. Oddity is simply a consumer-tech steadfast that builds and scales digital-first brands to disrupt the offline-dominated quality and wellness industries. In 2021, the archetypal marque of a user tech firm, IL Makiage, surpassed US$260 cardinal successful revenues.

Oddity raised the latest backing to proceed innovating the quality and wellness industries done technology. Oddity’s existing exertion and roadmap person unlocked immense maturation opportunities for the institution successful the quality and wellness industries. These person enabled Oddity to proceed disrupting accepted quality and wellness sub-categories and thrust a unsocial operation of scale, growth, and profitability.

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