Ford launches production of F-150 Lightning electric pickup truck, says it’s a ‘Model T moment’

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Ford has officially started afloat accumulation of the F-150 Lightning electrical pickup motortruck astatine the Rouge Electric Vehicle Center.

The institution compares the value of the infinitesimal to the motorboat of the Ford Model T.

The automaker grabbed a batch of headlines by announcing that the Ford F-150 Lightning would commencement astatine $40,000, with a scope of up to 300 miles.

It rapidly accumulated 200,000 reservations for the electrical pickup and realized that the request was overmuch higher than anticipated.

The institution rapidly ramped up its accumulation program and present plans to ramp up to an yearly accumulation complaint of 150,000 units by the extremity of adjacent year.

That ramp-up starts present arsenic Ford announced contiguous that accumulation of the F-150 Lightning having officially started:

Full accumulation of F-150 Lightning trucks begins astatine the high-tech Rouge Electric Vehicle Center wrong Ford’s historical Rouge Complex.

Ford enforcement seat Bill Ford called the commencement of accumulation of the electrical pickup motortruck a “Model T moment”:

Today we observe the Model T infinitesimal for the 21st Century astatine the Rouge Electric Vehicle Center. The Rouge is wherever Ford perfected the moving assembly line, making it a fitting backdrop arsenic we marque past again. The stunning anticipation for F-150 Lightning is simply a recognition to the enactment of our Ford engineers and designers, and the UAW squad members who are gathering these trucks with pride.

Ford president and CEO Jim Farley added that helium believes that “America’s existent modulation to EVs starts now”:

America’s existent modulation to electrical vehicles starts now. F-150 Lightning is conscionable the opening of our ambitions for maturation and enactment successful digital, electrical vehicles. We proceed to grow our EV manufacturing footprint crossed the U.S., including the commencement of tract mentation astatine BlueOval City, which volition alteration america to conscionable the ever-increasing lawsuit request for our breathtaking EV line-up.

While Tesla would entity to that statement arsenic it has been delivering precocious volumes of EVs successful the US for years now, Farley is not wholly incorrect successful the consciousness that the US marketplace needs much electrical pickup trucks successful bid to accelerate the electrical transition.

And starting astatine an awesome $40,000 terms constituent and a scope of up to 300 miles, the F-150 Lightning has the imaginable to marque rather an impact.

However, erstwhile the institution opened up the F-150 Lightning configurator, we got a amended thought of however the antithetic options are going to work, and there’s rather a leap successful pricing betwixt the basal mentation and that 300-mile range.

The basal mentation astatine $40,000 gets an estimated scope of 230 miles (370 km) connected a azygous charge, but if you privation the bigger artillery battalion with 300 miles of range, Ford makes you get a clump of different options that bring the terms up to $74,000.

Nonetheless, there’s a marketplace for each mentation of the F-150 Lightning, and present it’s astir Ford ramping up accumulation to fulfill that marketplace arsenic accelerated arsenic possible.

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