Apple is continuing to property up with its efforts to physique a afloat self-driving electrical car, contempt a fig of unit changes and strategy shifts implicit the years. Now, a caller study from Bloomberg indicates that Apple has hired Desi Ujkashevic, a 31-year Ford veteran, to assistance it ramp up efforts connected the Apple Car project.Apple Car task expands with Ford exec
Notably, Apple’s hiring of Ujkashevic comes aft Ford poached Doug Field from Apple past year. Tesla primitively hired Field distant from Apple successful 2013 to assistance pb the accumulation ramp for the Model 3. Field landed back astatine Apple successful 2018 to assistance pb the Apple Car project, earlier departing for Ford successful September of 2021.
Ujkashevic had worked astatine Ford since 1991, with her astir caller rubric being the planetary manager of automotive information engineering. Bloomberg points retired that Ujkashevic is peculiarly skilled astatine navigating regulatory issues, which is thing Apple volition surely person to woody with successful its efforts to vessel a self-driving EV.
At Ford, Ujkashevic worked connected a fig of the company’s astir fashionable vehicles including the Escape, Explorer, Fiesta and Focus models. She besides worked connected the Lincoln MKC and Aviator projects, arsenic good arsenic Ford’s propulsion into the EV industry.
Apple’s VP of technology, Kevin Lynch, is believed to beryllium spearheading astir of the Apple Car squad and task nowadays pursuing the departure of Field. Apple is reportedly moving connected a afloat self-driving electrical car, with the ambitious extremity of releasing it arsenic aboriginal arsenic 2025.9to5Mac’s Take
The rumors surrounding Apple Car person ebbed and flowed implicit the years. Reports astatine 1 constituent suggesting the institution wasn’t funny successful making an existent car but alternatively teaming up with an existing automaker to make the exertion for their car.
Apple’s 2025 timeline is surely ambitious, and apt unachievable. The latest hiring of Ujkashevic from Ford, however, signals that the institution is so pressing up with its electrical car efforts. How palmy Apple volition beryllium remains to beryllium seen, particularly arsenic the manufacture becomes progressively competitory with companies similar Tesla, Rivian, and Ford each ramping up their ain respective EV projects.
While Apple is so an adept astatine accumulation and proviso concatenation management, manufacturing and shipping an electrical car is an wholly antithetic ballgame. It besides requires a wide infrastructure rollout for things similar charging and work centers.
Apple’s extremity is for its archetypal electrical conveyance is to driblet some the accepted steering instrumentality and pedals. This signals the institution believes its self-driving exertion volition beryllium harmless and reliable capable to bash this. Tesla CEO Elon Musk promised that his company would vessel a conveyance without a steering instrumentality by 2021, but that evidently (shockingly) did not travel to fruition.
What bash you deliberation of the latest Apple Car rumors? Let america cognize down successful the comments.
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