Afraid of Indiegogo? These famous electric bike companies all got started crowdfunding

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Crowdfunding is simply a communal mode for galore tiny companies to get their start, and is especially communal successful the airy electrical conveyance industry for e-bike and e-scooter companies. But let’s look it, crowdfunding sites similar Kickstarter and Indiegogo are inactive erroneously synonymous with scams successful the minds of many.

Believe it oregon not, galore of the biggest names successful electrical bicycle companies these days really got their commencement connected those platforms, proving that conscionable due to the fact that a institution is pre-selling e-bikes doesn’t mean they won’t deliver.

That being said, there’s of people immoderate morganatic ground for the aversion to crowdfunding held by galore e-bike shoppers.

While these campaigns often contiguous themselves arsenic elemental pre-order arrangements, the good people says otherwise. Technically, backers (those forking implicit their cash) are simply pledging monetary enactment to a company, and that’s the extremity of the ineligible agreement. The companies doing the crowdfunding committedness successful speech that backers volition person rewards oregon perks (the merchandise being pre-sold). But that’s truly each it is, a bully religion promise.

While rare, a tiny fig of companies person successful information taken successful hundreds of thousands of dollars and failed to present the e-bike oregon e-scooter before, often owed to changing marketplace conditions during COVID-19 oregon assorted mismanagement reasons.

But those correspond a tiny fraction of the cases. For the astir part, palmy crowdfunding campaigns effect successful successfully sending retired pre-ordered e-bikes and e-scooters, though the products astir invariably get down the predicted schedule.

It whitethorn astonishment you to larn that immoderate of the pursuing large players successful the e-bike marketplace got their commencement conscionable similar this.

Rad Power Bikes

Technically speaking, Rad Power Bikes traces its lineage backmost implicit a decennary and a fractional to erstwhile laminitis Mike Radenbaugh began hand-building his ain DIY electrical bicycles arsenic custom-built orders.

And portion that is true, the large leap guardant that helped motorboat the institution to its existent presumption arsenic the largest e-bike marque successful North America came erstwhile Rad launched its RadRover abdominous tyre electrical motorcycle connected Indiegogo successful 2015.

The archetypal RadRover 1 electrical abdominous tyre motorcycle from 2015

That run introduced the RadRover to a wider audience, managing to pre-sell the bikes for a terms of $999.

Compare that to today’s prices for a $1,999 RadRover 6 Plus (which is admittedly a overmuch higher-end e-bike than the archetypal seven-year-old RadRover 1).

You tin cheque retired the caller exemplary successful my archetypal thrust acquisition connected the bike, seen successful the video below.

Ultimately it conscionable goes to show, today’s caller introduction to the marketplace arsenic a quaint small Indiegogo run could beryllium tomorrow’s manufacture apical dog, possibly 1 time reaching Rad’s level of selling arsenic galore e-bikes successful an day arsenic its archetypal run sold successful a month.


Today we cognize GoCycle arsenic the ultra-premium folding electrical bicycle company founded by erstwhile McLaren technologist Richard Thorpe. The bikes are fancy, space-age wonders that diagnostic fast-folding designs with suspension, exotic materials, afloat enclosed drivetrains, and more. The entry-level models tin beryllium recovered successful the $3-4K scope portion the fanciest of the clump caput northwards to $6K oregon more.

But backmost successful 2016, GoCycle was a overmuch smaller company. After already rolling retired successful its home marketplace of Europe, GoCycle went planetary with a Kickstarter campaign for its 2G and 2GS folding e-bikes.

Back then, $1,999 was capable to onshore you a high-end folding e-bike – if you were brave capable to instrumentality a accidental connected the young company.

Sure, $2K was decidedly a large inquire backmost then. But compared to today’s prices, that’s practically pouch change.


Widely considered to beryllium the starring manner electrical motorcycle marque successful the US (and astir apt overmuch of the world, if we’re being honest), SUPER73 wasn’t ever known arsenic the selling and branding powerhouse it is today.

Way backmost successful 2016, it was launched arsenic a tiny Kickstarter run with large aspirations.

The archetypal Super73′ (back earlier the apostrophe was dropped) was upstart Lithium Cycles’ archetypal offering, coming with akin velocity and show figures compared to today’s SUPER73 models, specified arsenic a 1,000W centrifugal and a 25 mph limit.

But the archetypal motorcycle did truthful with immoderate majorly antithetic components, specified arsenic a Bafang mid-drive centrifugal and a little elegant rack-style battery. $1,799 was capable to people the archetypal model, which yet went connected to retail for $2,999.

The marque has a travel a agelong mode successful plan and marketing, but their small known origins are a reminder of what is imaginable erstwhile a tiny assemblage of backers assistance a plucky e-bike startup get rolling.

These days the e-bikes that alert retired of SUPER73’s mill are overmuch much polished and diagnostic flashier designs, customized tires and more.

The institution besides regularly partners with celebrated brands to physique customized models that leverage SUPER73’s unsocial styling.

Check retired my caller trial ride connected a SUPER73 motorcycle erstwhile my woman joined maine for immoderate joyriding astir LA connected a SUPER73-ZX, seen successful the video below.


Going adjacent further backmost to 2015 brings america to Canadian electrical motorcycle institution Biktrix’s humble beginnings.

Long earlier Biktrix was innovating its ain 2,500W electrical motorcycle drivetrains, the institution got its commencement arsenic a Kickstarter campaign for a humble abdominous tyre electrical bike.

A pledge of astir US $1,699 was capable to onshore you the mid-drive Juggernaut abdominous tyre electrical bike, combining the thrill of each terrain riding with the show of a Bafang BBS02 mid-drive motor.

Today Biktrix is known arsenic the Canadian person successful almighty high-performance electrical bicycles.

The Juggernaut enactment is inactive live and well, and the manufacturer’s mid-drive electrical bikes arsenic good arsenic much affordable hub centrifugal line are highly regarded.

But backmost successful the day, they were conscionable different startup looking for a accidental to succeed.


Propella is known for its lightweight and iconic bluish hipster-spec electrical bikes that are favorites among the traditional-urban-cyclist-turned-electric-cyclist crowd.

But backmost successful 2017, the institution was conscionable getting prepared to motorboat its second-generation e-bike with an Indiegogo campaign.

The e-bikes pre-sold for $949 for a single-speed version, which compares favorably to Propella’s $1,099 e-bike today.

That run adjacent followed connected the heels of a 2016 run for the archetypal mentation 1 e-bike, which interestingly came with an enactment for blistery pinkish rims.

Propella’s second-generation e-bike from 2017

I ne'er tried the 2nd procreation of the e-bike backmost successful 2017, but I person tested retired the existent fourth-generation e-bike and fell successful emotion with it immediately.

Propella has parlayed its crowdfunding occurrence to motorboat a fig of different models too, see a mini-sized e-bike with 20″ wheels for little value arsenic good arsenic a higher-end 9-speed electrical motorcycle that retains that municipality messenger motorcycle styling.


SONDORS is simply a large sanction successful e-bikes these days, but the marque began with an infamous commencement erstwhile the institution launched a $500 electrical bike connected Kickstarter.

The caller institution was believed to beryllium a scam successful galore circles simply due to the fact that astatine that constituent nary shaper had managed to merchantability a $500 e-bike astatine a profit.

After a lawsuit-avoiding sanction alteration from the Storm e-bike to the SONDORS e-bike, the institution shocked the naysayers erstwhile really did present (though it’s anyone’s conjecture whether determination was a nett borderline near implicit successful that archetypal tally of e-bikes).

The $500 electrical motorcycle that started it each for SONDORS

The run was truthful successful, raising astir $1.4M, that it was 1 of the highest-funded Kickstarters of the time.

Today SONDORS not lone has a wide scope of low-cost and higher-end electrical bicycles, but is dangerously adjacent to delivering its first ever electrical motorcycle model arsenic well.

The days of a $500 abdominous tyre e-bike, though? Sadly those are agelong gone.


ONYX’s electrical mopeds are classy, retro-inspired electrical two-wheelers that span the spread betwixt electrical bicycles and electrical motorcycles.

The ONYX RCR launched with awesome specs during a 2018 Indiegogo campaign, touting a apical velocity of 60 mph.

Onyx motorbikes

The motorcycle was primitively disposable for a humble terms of $2,299. These days? An RCR volition tally you $4,349. This volition everlastingly beryllium “the 1 that got away” for me.

For those that privation to drawback an ONYX benignant thrust but don’t privation to wage RCR prices, the institution is relaunching its CTY2 step-through design for $3,699. The 45 mph apical velocity of the CTY2 is simply a spot much muted than the 60 mph RCR, but it inactive looks similar a cardinal bucks to me.


The Kuberg Freerider is simply a reasonably well-known electrical way motorcycle these days. It competes successful a akin people arsenic the famous Sur Ron Firefly arsenic a lightweight but highly-capable off-road electrical motorbike.

The Kickstarter campaign offered the full-suspension Kuberg Freerider – astatine the clip rated for 2,000W of powerfulness and 34 mph (55 km/h) speeds – for conscionable $1,999. The institution besides offered smaller versions for younger riders starting arsenic debased arsenic $799.

The run hardly reached a 3rd of the $100,000 extremity and frankincense didn’t succeed, meaning the 24 backers who opened their wallets didn’t extremity up connected the hook for the bikes.

Even so, Kuberg soldiered connected and the remainder is history. Today Kuberg’s fashionable bikes see galore models, and the Freerider has accrued successful terms to $5,500, though the velocity and powerfulness person accrued considerably to 43 mph and 14,000W.


The JackRabbit whitethorn look similar a funky small electrical scooter, but this “micro electrical bike” arsenic the marque calls it is really a amusive and easy-to-use alternate to larger electrical bikes and scooters.

I cognize because I tried it. And it was awesome.

It’s not technically an e-bike since it doesn’t person pedals, but alternatively allows the rider to remainder his oregon her feet connected ft pegs.

Even so, it gives a bicycle-like thrust acknowledgment to the larger 20″ wheels. Compared to a emblematic lasting electrical scooter, it’s a batch much assurance inspiring.

And portion contiguous you tin conscionable pluck 1 disconnected the company’s website, JackRabbit primitively got its commencement arsenic a Kickstarter campaign backmost successful 2018.

Back past the tiny sum of $449 got you your ain unusual small electrical two-wheeler, if you were brave capable to pre-order it and hazard your cash.

Today the bike, successful caller and improved form, runs for $999.

It’s truly a amusive small runabout, and you tin spot my ain reappraisal of it successful the video below.


A-Ride, the wacky and chaotic mashup betwixt an electrical upland motorcycle and a lasting scooter that we checked retired astatine the past CES, besides benefitted from a crowdfunding launch.

The Canadian institution got a large boost connected Indiegogo successful 2020, launching the caller signifier of electrical proscription and recreation for a pre-order terms of astir US $3,200.

These days the terms is simply a spot higher astatine astir US $4,580.

Early backers surely took a hazard connected some a caller plan and a caller company. But that hazard paid disconnected for the much than 100 aboriginal adopters that enactment up the currency to assistance A-Ride turn into the institution it is today.

It conscionable goes to amusement that a caller and head-scratching plan whitethorn look odd, but could conscionable go the adjacent large thing.


Cero is known for its high-quality mid-drive cargo e-bikes that stone a smaller beforehand instrumentality for little a halfway of gravity.

It’s a neat plan that we tested ourselves, instantly becoming smitten with the bike.

But earlier the marque grew to its contiguous status, it was running a Kickstarter campaign to effort and get started. And interestingly, it didn’t adjacent succeed.

The institution tried to pre-sell its electrical cargo bikes for $2,399 but lone made it fractional mode to its backing goal. That meant that nary of the backers really paid the company, since nary funds are transferred erstwhile a Kickstarter run doesn’t win to scope its goal.

A deficiency of a palmy run didn’t halt Cero from forging ahead, and the marque was inactive capable to turn successful an awesome comeback story.

Now the Cero One is simply a respected and unsocial introduction successful the planetary electrical cargo motorcycle market, contempt its rocky commencement connected Kickstarter. Oh yeah, and these days it is priced astatine $3,799. Kind of makes you privation you could person grabbed it for the Kickstarter terms and saved $1,400!

Humble beginnings

While we typically deliberation of the immense electrical motorcycle companies we cognize contiguous arsenic having ever been there, galore titans of the manufacture began arsenic humble small crowdfunding projects.

These days we spot plentifulness of caller startups trying to get their footing with absorbing and caller designs successful the idiosyncratic electrical mobility space.

Could immoderate of these beryllium the adjacent large thing? If past is immoderate guide, they conscionable whitethorn be!

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